My Experience

Principal

GAP Communications and Training

 

· Marketing and Corporate Copywriting

· Video Script Writing and Production

· Competitive Intelligence and Research

· Training Design

· Communications Strategy

· Workshop Design and Facilitation

· Technical Guides

· Business Plans

· Blog Design and Content

· Writing for the Web

· Proposal Writing

· Project Management

 

 

Director, Marketing and Sales Development

Shadowbox Learning Services   (2001 to 2007)

 

Responsibilities:

 

· Marketing Strategy

· Advertising and Promotion

· Media Relations

· Proposal Writing

· Development of Marketing Brochures

· Presentation Design and Delivery

· Trade Show Facilitation

· Website Content

· Video Scriptwriting and Production

· Training Design and Writing

· Competitive Intelligence and Research

· Project Management

· Budgeting

 

Significant Achievements

 

Director, Communications

National Life of Canada     (1997 to 2001)

 

Responsibilities:

 

· Communications Strategy

· Division Management and Budgeting

· Development of Marketing Materials

· Corporate Identity

· Annual Report and Stakeholder Relations

· Media Relations

· Incentive Programs and Sales Contests

· Executive Speechwriting and Presentations

· Trade Show Facilitation

· Website Content

· Video Scriptwriting and Production

· Sales Support Materials

· Competitive Intelligence and Research

· Project Management

· Vendor Negotiations

 

Significant Achievements

 

 

Manager, Communications and Creative Services

NN Financial (ING Canada)           (1988 to 1997)

 

Responsibilities:

 

· Marketing Communications Strategy

· Department Management and Budgets

· Development of Marketing Brochures

· Annual Report

· Sales Support Materials

· Executive Speechwriting and Presentations

· Website Content

· Video Scriptwriting and Production

· Competitive Intelligence and Research

· Project Management

· Vendor Selection and Negotiations

 

Significant Achievements

 

 

Other

 

Member, Board of Directors

Insurance & Financial Communicators Association  (1998 – 2001)

.

Instructor, Public Relations

Senior Communicators’ Workshop, Williamsburg, VA.

 

 

Turning information into knowledge

Peter McGarvey